{"product_id":"taschen-elvis-and-the-birth-of-rock-and-roll","title":"Alfred Wertheimer. Elvis and the Birth of Rock and Roll","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/Taschen_Logo_black_f2euvp.png?v=1774562533\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFind yourself up close and personal with the King. This collection brings together \u003c\/span\u003e\u003cstrong\u003eover 300 photographs of Elvis\u003c\/strong\u003e\u003cspan\u003e from the legendary portfolio of\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003eAlfred Wertheimer\u003c\/strong\u003e\u003cspan\u003e. Extraordinary in their intimacy and unparalleled in scope, these pictures immortalize a young man in the very process of making history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__title\"\u003e\u003cstrong\u003eThe King of Rock ’n’ Roll is born\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003eWertheimer's candid close-ups of young Elvis\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003e“Elvis who?” was photographer\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAlfred Wertheimer\u003c\/strong\u003e’s response when, in early\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e1956\u003c\/strong\u003e, RCA Victor asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eElvis Presley\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewas—as we now know—about to become a legend.\u003cbr\u003e\u003cbr\u003eA fly on the wall in Presley's presence,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWertheimer took nearly 3,000 photographs of Elvis \u003c\/strong\u003ethat year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and unparalleled in its scope, Wertheimer's Elvis project\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eimmortalized a young man in the very process of making history\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eElvis and the Birth of Rock and Roll\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ecollects Wertheimer’s most remarkable Elvis shots from that magical year, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eEach chapter is illustrated with a poster by Hatch Show Print\u003c\/strong\u003e, one of the oldest letterpress print shops in America, which created many early Elvis posters in the 1950s.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe photographer\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cstrong\u003eAlfred Wertheimer\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e(1929-2014) was born in Germany, emigrated to America and settled in Brooklyn as a young boy. Wertheimer’s photographs, which first gained national attention after Elvis Presley died on August 16, 1977, capture the metamorphosis of pop music and the cultural transformation of America.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe contributing author\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003eRobert Santelli\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the executive director of the Bruce Springsteen Archives and Center for American Music. He previously served as executive director of the Grammy Museum and as artistic director of the Experience Music Project. Santelli has authored nearly a dozen books and contributed to leading publications, including\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eRolling Stone.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003eChris Murray\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ehas organized over 200 exhibitions of many of the leading artists of our time, from\u003cspan\u003e \u003c\/span\u003e\u003ca data-uw-original-href=\"\/en\/collection\/andy-warhol\/\" data-uw-rm-brl=\"PR\" href=\"https:\/\/www.taschen.com\/en\/collection\/andy-warhol\/\" class=\"keyword-link\"\u003eAndy Warhol\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ein the 1970s to\u003cspan\u003e \u003c\/span\u003e\u003ca data-uw-original-href=\"\/en\/collection\/annie-leibovitz\/\" data-uw-rm-brl=\"PR\" href=\"https:\/\/www.taschen.com\/en\/collection\/annie-leibovitz\/\" class=\"keyword-link\"\u003eAnnie Leibovitz\u003c\/a\u003e’s first exhibition in 1984. He co-curated the Smithsonian Institution's exhibition\u003cem\u003e\u003cspan\u003e \u003c\/span\u003eElvis at 21\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand is the author or editor of over a dozen books.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\"\u003eAlfred Wertheimer. Elvis and the Birth of Rock and Roll\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e8.8\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e12.4\u003cspan\u003e \u003c\/span\u003ein., \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e5.36 lb, \u003c\/span\u003e\u003cspan\u003e336 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-8365-8326-8\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: English\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":51918703001901,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/SHOPIFYTaschenCovers_722d138c-200f-404d-9286-6c3985cdc47b.png?v=1773774008","url":"https:\/\/peepasgiftstore.com\/products\/taschen-elvis-and-the-birth-of-rock-and-roll","provider":"Peepa's Gift Store","version":"1.0","type":"link"}