{"product_id":"mid-century-ads-40th-edition","title":"Mid-Century Ads 40th Edition","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/Taschen_Logo_black_f2euvp.png?v=1774562533\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSit back with this \u003c\/span\u003e\u003cstrong\u003eanthology of ads\u003c\/strong\u003e\u003cspan\u003e and zoom back in time to \u003c\/span\u003e\u003cstrong\u003ethe height of American postwar consumerism\u003c\/strong\u003e\u003cspan\u003e, when real life Don Drapers labored day and night to sell everything from girdles to guns. This panorama of midcentury marketing paints a \u003c\/span\u003e\u003cstrong\u003efascinating portrait of the 1950s and ’60s\u003c\/strong\u003e\u003cspan\u003e, high in color, crisp fonts, and sexy, carefree capitalism.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__title\"\u003e\u003cstrong\u003eMad for Ads\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003eAdvertising for the space age\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003eGleaned from thousands of images, this book offers the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ebest of American print advertising\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ein the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ea fascinating portrait of the 1950s and ’60s\u003c\/strong\u003e, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigitally remastered for optimum reproduction quality\u003c\/strong\u003e, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eguns to girdles, cars to toothpaste, air travel to home appliances\u003c\/strong\u003e. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eevocative period piece\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eshowcase of design innovation\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eand advertising wit.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe contributing author\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cstrong\u003eSteven Heller\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehas produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jim-heimann\/\"\u003eJim Heimann\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSurfing\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLos Angeles. Portrait of a City\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAll-American Ads\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eseries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\"\u003eMid-Century Ads. 40th Ed.\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e6.1\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e8.5\u003cspan\u003e \u003c\/span\u003ein., \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e2.50 lb, \u003c\/span\u003e\u003cspan\u003e512 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-8365-9147-8\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: English\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":51798097002797,"sku":"9783836591478","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/SHOPIFYTaschenCovers_b5c19cdf-8cc1-4a13-9b3a-2ec94523d0d3.png?v=1773013330","url":"https:\/\/peepasgiftstore.com\/products\/mid-century-ads-40th-edition","provider":"Peepa's Gift Store","version":"1.0","type":"link"}