{"product_id":"california-crazy-american-pop-architecture-45th-ed","title":"California Crazy. American Pop Architecture. 45th Ed.","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/Taschen_Logo_black_f2euvp.png?v=1774562533\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIn this vivid examination of a\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003erogue architectural style\u003c\/strong\u003e\u003cspan\u003e, discover the \u003c\/span\u003e\u003cstrong\u003eroadside structures of California\u003c\/strong\u003e\u003cspan\u003e. Fresh discoveries and pictorial essays explore how these buildings became \u003c\/span\u003e\u003cstrong\u003esynonymous with the West Coast\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eand how the power of personal expression championed any architectural establishment with structures \u003c\/span\u003e\u003cstrong\u003eeccentric, innovative, and bizarre\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__title\"\u003e\n\u003cp\u003e\u003cstrong\u003eWest Coast Wild\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\n\u003cp\u003e\u003cstrong\u003eCalifornia’s architectural anomalies\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003e\n\u003cp\u003eAt the dawn of the automobile age, Americans’ predilection for wanderlust prompted a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003enew wave of inventive entrepreneurs\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto cater to this new mode of transportation. Starting in the 1920s,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eattention-grabbing buildings\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebegan to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as “monstrosities”.\u003cbr\u003e\u003cbr\u003eYet, they flourished, especially along America’s Sunbelt, and in particular, in Southern California, as proprietors\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eindulged their creative impulses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein the form of giant, eccentric constructions — from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California’s architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Craz\u003c\/em\u003ey.\u003cbr\u003e\u003cbr\u003eBrimming with the\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003ebest examples of this architectural genre\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eincludes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eunconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhich allowed these buildings to flourish in profusion.\u003cbr\u003e\u003cbr\u003eIn addition,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003efeatures\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDavid Gebhard’s definitive essay\u003c\/strong\u003e, which defined this vernacular movement almost forty years ago. The\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003econcept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.\u003c\/p\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca data-uw-original-href=\"\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" class=\"keyword-link\"\u003eJim Heimann\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSurfing\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLos Angeles. Portrait of a City\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAll-American Ads\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eseries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\"\u003eCalifornia Crazy. American Pop Architecture. 45th Ed.\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e6.1\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e8.5\u003cspan\u003e \u003c\/span\u003ein., \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e2.36 lb, \u003c\/span\u003e\u003cspan\u003e480 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-7544-0018-0\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: English\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":51798097789229,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/3_91dbba98-c35d-4ee6-adcc-d88345c608b8.png?v=1772984713","url":"https:\/\/peepasgiftstore.com\/products\/california-crazy-american-pop-architecture-45th-ed","provider":"Peepa's Gift Store","version":"1.0","type":"link"}