{"product_id":"all-american-ads-of-the-1980s","title":"All American ads of the 1980's","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/Taschen_Logo_black_f2euvp.png?v=1774562533\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe emergence of the digital world signaled a looming \u003c\/span\u003e\u003cstrong\u003echange in the advertising\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eindustry. Still cash, cocaine, and Calvins were the staples of \u003c\/span\u003e\u003cstrong\u003eflagrant consumerism\u003c\/strong\u003e\u003cspan\u003e. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the \u003c\/span\u003e\u003cstrong\u003emost outrageous, flamboyant, and prosperous decades of the 20th century\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__title\"\u003e\u003cstrong\u003eMassaging the Consumer\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003eThe digital future of ads in the extravagant 1980s\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003eWith the cold war ebbing, crime and inflation at record levels, and movie star-turned-President\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eRonald Reagan\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003elaunching a\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003ca data-uw-original-href=\"\/en\/collection\/star-wars\/\" data-uw-rm-brl=\"PR\" href=\"https:\/\/www.taschen.com\/en\/collection\/star-wars\/\" class=\"keyword-link\"\u003eStar Wars\u003c\/a\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eof his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe \"greed is good\" mantra on Wall Street spawned the power-dressing, exercise-obsessed \"Me Generation\" of Yuppies\u003c\/strong\u003e. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.\u003cbr\u003e\u003cbr\u003eWhether your heart warms nostalgically at the memory of\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eE.T\u003c\/em\u003e. and marathon Trivial Pursuit sessions; if you think\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eGhostbusters\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand break dancing are totally awesome, this book's for you. To all those who still hear the echoes of \"I want my MTV\":\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAll-American Ads of the 80s will leave you ready to reach out and touch someone\u003c\/strong\u003e. So just do it!\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe author\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cstrong\u003eSteven Heller\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehas produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca data-uw-original-href=\"\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" class=\"keyword-link\"\u003eJim Heimann\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSurfing\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLos Angeles. Portrait of a City\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAll-American Ads\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eseries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\"\u003eAll-American Ads of the 80s\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e7.7\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e10.0\u003cspan\u003e \u003c\/span\u003ein., \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e4.74 lb, \u003c\/span\u003e\u003cspan\u003e640 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-8365-8861-4\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: English\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":51798095724845,"sku":"9783836588614","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/SHOPIFYTaschenCovers_8038d998-e367-4bf3-8c62-7ae628ea2244.png?v=1773090632","url":"https:\/\/peepasgiftstore.com\/products\/all-american-ads-of-the-1980s","provider":"Peepa's Gift Store","version":"1.0","type":"link"}