{"product_id":"all-american-ads-of-the-1970s","title":"All American ads of the 1970's","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/Taschen_Logo_black_f2euvp.png?v=1774562533\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis volume delivers\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003ea complete and nostalgic overview of 1970s advertising\u003c\/strong\u003e\u003cspan\u003e. As television and other media began to compete for advertising dollars, new ideas were incorporated into \u003c\/span\u003e\u003cstrong\u003ea post-hippie world\u003c\/strong\u003e\u003cspan\u003e where disco clashed with punk, and social consciousness, health and environmental awareness went head-to-head with the Me Generation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__title\"\u003e\u003cstrong\u003eDisco and Discovery\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003eAds of the 1970s get funky and socially conscious\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003eBoth eclipsed and influenced by television,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAmerican print ads of the 1970s\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edeparted from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eblaring, to-the-point TV commercials\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eAll was not lost, though; as ads are a sign of the times,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eracial and ecological awareness\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecrept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as \"sisters are different from brothers,\" the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eoriginality and creativity\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas they focused on target audiences through carefully chosen placement in smaller publications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe author\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cstrong\u003eSteven Heller\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehas produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jim-heimann\/\"\u003eJim Heimann\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSurfing\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLos Angeles. Portrait of a City\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAll-American Ads\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eseries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\"\u003eAll-American Ads of the 70s\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e7.7\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e10.0\u003cspan\u003e \u003c\/span\u003ein., \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e4.72 lb, \u003c\/span\u003e\u003cspan\u003e640 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-8365-8860-7\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: English\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":51798095659309,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/SHOPIFYTaschenCovers_5ac591b6-2cfa-452a-ada0-92833c99a904.png?v=1773090804","url":"https:\/\/peepasgiftstore.com\/products\/all-american-ads-of-the-1970s","provider":"Peepa's Gift Store","version":"1.0","type":"link"}