{"product_id":"all-american-ads-of-the-1960s","title":"All American ads of the 1960's","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/Taschen_Logo_black_f2euvp.png?v=1774562533\"\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cb\u003e*A top 5 selling book at Peepa's Gift Store\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAmerica of the 1960\u003c\/strong\u003e\u003cspan\u003es exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as \u003c\/span\u003e\u003cstrong\u003eSean Connery, Woody Allen\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/salvador-dali\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/salvador-dali\/\"\u003eSalvador Dalí\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003eSammy Davis Jr\u003c\/strong\u003e\u003cspan\u003e. endorsing everything from bourbon to suits in an era known for extremes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__title\"\u003eAmericana in Full Bloom\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003eTo the moon and back with advertising in the 1960s\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003eWith the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eadvertising in the sixties was cheerful, optimistic, and at times, revolutionary\u003c\/strong\u003e. The decade’s ads touted perceived progress—such as tang and instant omelets - \"just add water\"—while striving to reinforce good old American values.\u003cbr\u003e\u003cbr\u003eStars like\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSean Connery, Woody Allen,\u003cspan\u003e \u003c\/span\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/salvador-dali\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/salvador-dali\/\"\u003eSalvador Dalí\u003c\/a\u003e,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSammy Davis Jr.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eendorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a \"wifesaver.\"\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFrom forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe author\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cstrong\u003eSteven Heller\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehas produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jim-heimann\/\"\u003eJim Heimann\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSurfing\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLos Angeles. Portrait of a City\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAll-American Ads\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eseries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\"\u003eAll-American Ads of the 60s\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e7.7\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e10.0\u003cspan\u003e \u003c\/span\u003ein., \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e4.72 lb, \u003c\/span\u003e\u003cspan\u003e640 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-8365-8859-1\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: English\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":51798095626541,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/SHOPIFYTaschenCovers_4892c1b1-a487-43cf-aec8-b49ce3b1d257.png?v=1773091051","url":"https:\/\/peepasgiftstore.com\/products\/all-american-ads-of-the-1960s","provider":"Peepa's Gift Store","version":"1.0","type":"link"}