{"product_id":"all-american-ads-of-the-1940s","title":"All American ads of the 1940's","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/Taschen_Logo_black_f2euvp.png?v=1774562533\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis volume’s engaging overview of advertisements evokes the \u003c\/span\u003e\u003cspan\u003enostalgic sentimentality of a bygone era\u003c\/span\u003e\u003cspan\u003e, ranging from \u003c\/span\u003e\u003cspan\u003ewartime to prosperity and optimism\u003c\/span\u003e\u003cspan\u003e in American life over the course of the 1940s. The omnipresent advertising campaigns saturated a \u003c\/span\u003e\u003cspan\u003eburgeoning consumerism\u003c\/span\u003e\u003cspan\u003e, from fashion and food to beauty and beverage, and everything in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__title\"\u003e\u003cstrong\u003eFrom Darkness into Light\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003eWartime action and postwar triumph in the advertising of the 1940s\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003eAt the beginning of the decade,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAmerica was at war\u003c\/strong\u003e. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003evictorious out of the darkness of World War II in 1945\u003c\/strong\u003e, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eeconomic boom\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eof the era helped usher in the most\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edramatic rise in quality of life, excess, and consumerism\u003c\/strong\u003e. The war’s end also brought unprecedented\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epride and prosperity\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePeople were ready to embrace the idea of the American Dream\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eThe postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eopened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing\u003c\/strong\u003e. This engaging collection edited by\u003cspan\u003e \u003c\/span\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jim-heimann\/\"\u003eJim Heimann\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003edives into the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003efrenetic, lively, and brilliant era of American life and advertising in the 1940s\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jim-heimann\/\"\u003eJim Heimann\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSurfing\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLos Angeles. Portrait of a City\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAll-American Ads\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eseries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe author\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cstrong\u003eW. R. Wilkerson III\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a freelance journalist, songwriter and author of\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eThe Man Who Invented Las Vega\u003c\/em\u003es (Ciro’s Books, 2000). His writing has appeared in the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLos Angeles Times, The Hollywood Reporter,\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eUSA Today\u003c\/em\u003e, among others. Wilkerson currently resides in Southern California with his son.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\"\u003eAll-American Ads of the 40s\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e7.7\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e10.0\u003cspan\u003e \u003c\/span\u003ein., \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e4.75 lb, \u003c\/span\u003e\u003cspan\u003e640 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-8365-8858-4\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: Multilingual (English, French, German)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":51798096478509,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/SHOPIFYTaschenCovers_1_824d36a8-570a-4fbc-bcd8-f9158ddd9df1.png?v=1773087435","url":"https:\/\/peepasgiftstore.com\/products\/all-american-ads-of-the-1940s","provider":"Peepa's Gift Store","version":"1.0","type":"link"}