{"product_id":"all-american-ads-alcohol-and-tobacco","title":"All American Ads Alcohol and Tobacco","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/Taschen_Logo_black_f2euvp.png?v=1774562533\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe quest to affirm Americans' need for alcohol and tobacco is a tale of \u003c\/span\u003e\u003cspan\u003e100 years of advertising\u003c\/span\u003e\u003cspan\u003e intended to seduce consumers to \u003c\/span\u003e\u003cspan\u003epartake in these delicious vices\u003c\/span\u003e\u003cspan\u003e. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a \u003c\/span\u003e\u003cspan\u003evibrant chapter of advertising history\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__title\"\u003e\u003cstrong\u003eVices or virtues?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003e100 years of stimulating ads\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003eVices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003elush compendium of advertisements\u003c\/strong\u003e, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.\u003cbr\u003e\u003cbr\u003eEach era’s\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ealcohol and tobacco trends\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eare exuberantly captured page after page, with brand images woven into\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAmerican popular culture\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eso effectively that almost anyone could identify such icons as the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMarlboro Man\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSpuds MacKenzie\u003c\/strong\u003e, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAbsolut\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecampaign confirmed. Even doctors contributed to an improbable\u003cstrong\u003e propaganda\u003c\/strong\u003e, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esocial success\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eWhether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ea decidedly vibrant—and sometimes controversial—chapter of advertising history\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jim-heimann\/\"\u003eJim Heimann\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSurfing\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLos Angeles. Portrait of a City\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAll-American Ads\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eseries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\"\u003eThe authors\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cstrong\u003eAllison Silver\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a writer and editor based in New York City. A former contributing editor to\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCulture \u0026amp; Travel\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003emagazine, she was editor of\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eThe Los Angeles Times Sunday\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e\"Opinion\" section, an editor of\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eThe New York Times\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e\"Week in Review,\" and a founding editor of\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eThe Washington Independent\u003c\/em\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cstrong\u003eSteven Heller\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehas produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\"\u003e20th Century Alcohol \u0026amp; Tobacco Ads. 45th Ed.\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e6.1\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e8.5\u003cspan\u003e \u003c\/span\u003ein., \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e2.63 lb, \u003c\/span\u003e\u003cspan\u003e464 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-8365-9371-7\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: English\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":51798096511277,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9818\/5773\/files\/SHOPIFYTaschenCovers_1_d87331b3-416a-42d0-a8e1-aafb5c23901f.png?v=1773087315","url":"https:\/\/peepasgiftstore.com\/products\/all-american-ads-alcohol-and-tobacco","provider":"Peepa's Gift Store","version":"1.0","type":"link"}